Sales effectiveness refers to the ability of a company’s sales professionals to “win” at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right timeframe. This is a proven process to increase sales in any economy. No product or service sells itself. People sell. If a salesperson offered the best price in the world on an item, the item will not be sold unless the salesperson has a prospect to offer the item to. This engaging workshop experience equips salespeople to achieve their personal best in sales. Sales people emerge from this workshop with a success plan and the motivation to excel.